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宋清辉:疯狂广告投入属于粗放型增长模式

来源: 南方日报网络版     时间: 2019年09月19日 18:20:09
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腾讯5分彩翻倍玩法平台直招龙虎代理客服QQ/微信【421618535】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。宋清辉:疯狂广告投入属于粗放型增长模式

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(原)(标)(题)(:宋)(清)(辉)(:疯)(狂)(广)(告)(投)(入)(属)(于)(粗)(放)(型)(增)(长)(模)(式)(
著)(名)(经)(济)(学)(家)(宋)(清)(辉)(曾)(向)(媒)(体)(表)(示)(,香)(飘)(飘)(奶)(茶)(疯)(狂)(的)(广)(告)(投)(入)(,虽)(能)(在)(短)(期)(内)(拉)(动)(销)(售)(、提)(升)(公)(司)(业)(绩)(,但)(毕)(竟)(属)(于)(粗)(放)(型)(增)(长)(模)(式)(,风)(险)(较)(高)(,对)(公)(司)(资)(金)(要)(求)(很)(高)(,也)(会)(使)(其)(承)(受)(过)(高)(的)(成)(本)(压)(力)(。一)(旦)(广)(告)(营)(销)(效)(果)(不)(佳)(,就)(可)(能)(对)(公)(司)(造)(成)(较)(大)(冲)(击)(。
香)(飘)(飘)(二)(季)(度)(净)(利)(暴)(跌)(79%加)(码)(液)(体)(奶)(茶)(遭)(看)(衰)(
中)(国)(网)(财)(经)(8月)(20日)(讯)((记)(者)(段)(思)(琦)()近)(日)(,“奶)(茶)(第)(一)(股)(”香)(飘)(飘)(发)(布)(2018年)(半)(年)(报)(显)(示)(,上)(半)(年)(营)(收)(约)(8.7亿)(元)(,同)(比)(增)(长)(55.38%,但)(净)(利)(润)(却)(同)(比)(下)(滑)(79%,亏)(损)(扩)(大)(至)(5458.60万)(元)(。反)(观)(今)(年)(第)(一)(季)(度)(,香)(飘)(飘)(盈)(利)(2830.08万)(元)(。这)(意)(味)(着)(短)(短)(3个)(月)(内)(,香)(飘)(飘)(亏)(损)(8288.68万)(元)(。
对)(此)(,香)(飘)(飘)(进)(行)(解)(释)(,称)(造)(成)(上)(半)(年)(收)(入)(增)(长)(较)(多)(而)(经)(营)(亏)(损)(增)(加)(的)(主)(要)(原)(因)(,在)(于)(公)(司)(于)(传)(统)(的)(二)(季)(度)(淡)(季)(中)(,持)(续)(加)(大)(了)(对)(液)(体)(奶)(茶)(的)(品)(牌)(广)(告)(费)(用)(、渠)(道)(推)(广)(费)(用)(、销)(售)(人)(力)(费)(用)(等)(资)(源)(投)(放)(,同)(比)(增)(加)(较)(多)(。
据)(财)(报)(,今)(年)(上)(半)(年)(,香)(飘)(飘)(的)(营)(业)(成)(本)(为)(6.01亿)(,同)(比)(增)(加)(61.43%,其)(中)(销)(售)(费)(用)(为)(3.17亿)(,同)(比)(增)(长)(54.68%。主)(要)(是)(由)(于)(广)(告)(推)(广)(及)(员)(工)(薪)(酬)(费)(用)(的)(增)(加)(而)(导)(致)(,仅)(广)(告)(费)(用)(就)(高)(达)(1.14亿)(,远)(超)(去)(年)(同)(期)(为)(0.64亿)(。
香)(飘)(飘)(广)(告)(费)(一)(直)(居)(高)(不)(下)(。2014至)(2017年)(,香)(飘)(飘)(广)(告)(费)(用)(分)(别)(为)(3.33亿)(元)(、2.53亿)(元)(、3.6亿)(元)(、2.3亿)(元)(,4年)(广)(告)(费)(累)(计)(11.76亿)(元)(。而)(2014至)(2017年)(,香)(飘)(飘)(的)(净)(利)(润)(分)(别)(为)(1.85亿)(元)(、2.04亿)(元)(、2.66亿)(元)(、2.68亿)(元)(,4年)(净)(利)(润)(共)(计)(9.23亿)(元)(,据)(此)(计)(算)(,其)(广)(告)(支)(出)(已)(经)(远)(远)(高)(于)(净)(利)(润)(收)(入)(。
著)(名)(经)(济)(学)(家)(宋)(清)(辉)(曾)(向)(媒)(体)(表)(示)(,香)(飘)(飘)(奶)(茶)(疯)(狂)(的)(广)(告)(投)(入)(,虽)(能)(在)(短)(期)(内)(拉)(动)(销)(售)(、提)(升)(公)(司)(业)(绩)(,但)(毕)(竟)(属)(于)(粗)(放)(型)(增)(长)(模)(式)(,风)(险)(较)(高)(,对)(公)(司)(资)(金)(要)(求)(很)(高)(,也)(会)(使)(其)(承)(受)(过)(高)(的)(成)(本)(压)(力)(。一)(旦)(广)(告)(营)(销)(效)(果)(不)(佳)(,就)(可)(能)(对)(公)(司)(造)(成)(较)(大)(冲)(击)(。
觉)(察)(到)(危)(机)(的)(香)(飘)(飘)(,也)(在)(谋)(求)(转)(型)(,开)(始)(涉)(足)(液)(体)(奶)(茶)(。但)(中)(国)(食)(品)(产)(业)(评)(论)(员)(朱)(丹)(蓬)(向)(中)(国)(网)(财)(经)(表)(示)(并)(不)(太)(看)(好)(香)(飘)(飘)(奶)(茶)(的)(发)(展)(,“现)(在)(即)(饮)(茶)(市)(场)(竞)(争)(激)(励)(,既)(有)(统)(一)(的)(阿)(萨)(姆)(、康)(师)(傅)(等)(瓶)(装)(奶)(茶)(品)(牌)(,也)(有)(奶)(茶)(门)(店)(,香)(飘)(飘)(进)(入)(时)(市)(场)(已)(成)(红)(海)(”。原)(标)(题)(:香)(飘)(飘)(二)(季)(度)(净)(利)(暴)(跌)(79%加)(码)(液)(体)(奶)(茶)(遭)(看)(衰)(返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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